“ The dirty little secret about simple: It’s actually hard to do. That’s why most people make complex stuff. Simple requires deep thought, discipline, and patience – things that many companies lack. That leaves room for you. Do something simpler than your competitors and you’ll win over a lot of people.
How Chipotle, Pinkberry, and others win big by doing just a few things well - (37signals) (via hiten) (via kevintwohy)
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