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January 29

This is why it’s worth learning about advertising

timoni:

superamit, stammy, rinich:

From Apple.com:

Our most advanced technology in a magical and revolutionary device at an unbelievable price.

Bam! That’s their selling point! Somebody gets paid lots of money to write that sentence, and they earn it all, because that sentence will sell several billion of these things.

I don’t know that I agree with the “magic” component rinich mentions several times in this post. Delight comes from recognition, and recognition is a fleeting feeling. But I do agree that the price point is absolutely the most compelling selling point of the Apple Tablet*. It’s cheaper than an iPhone and works, and is friendly, out of the box. That’s amazing. The Latitude XT2 costs $2k. Apple is marketing this for the common man, and the prices match up with the intended consumer audience.

*I’m just ignoring the whole ‘iPad’ moniker. Terrible.
  1. timnolan reblogged this from fingerskneesandtoes
  2. thisisdaniel reblogged this from superamit and added:
    rinich (by way of superamit and stammy):
  3. fingerskneesandtoes reblogged this from rickwebb
  4. rickwebb reblogged this from heyitsnoah and added:
    I’d reconcile these two sentiments by saying “Advertising is more than the creative concept and what works for me.”
  5. alottacash reblogged this from internerd
  6. alexcharlie reblogged this from
  7. bacho reblogged this from internerd
  8. joshuakaufman reblogged this from timoni
  9. julianstahnke reblogged this from edouardbriere and added:
    Because device and price rhyme, and the way it wrapped in my feed reader, I read this as a poem and have trouble taking...
  10. derekvds reblogged this from
  11. wowrau reblogged this from 7knotwind
  12. muscadine reblogged this from internerd and added:
    I would rather have magic.
  13. timoni reblogged this from superamit and added:
    superamit, stammy, rinich:...I don’t know that I agree with the “magic” component rinich...
  14. ruhroh reblogged this from
  15. buschkamps reblogged this from
  16. thinkfastkiller reblogged this from internerd and added:
    I know you’re all so sick of hearing about the iPad, but personally I agree with this. Not just because I’m an Apple...
  17. jamesgill reblogged this from
  18. heyitsnoah reblogged this from rafer and added:
    superamit:stammy:rinich:...Verizon sold nowhere near as many Droids as iPhones, but the...
  19. rafer reblogged this from superamit