unraveled also

unraveled also is the tumblelog side of unraveled, by Joshua Kaufman.

It has an archive and a feed.

Elsewhere
Twitter
Foursquare
Facebook
Flickr
Linkedin

January 29

This is why it’s worth learning about advertising

timoni:

superamit, stammy, rinich:

From Apple.com:

Our most advanced technology in a magical and revolutionary device at an unbelievable price.

Bam! That’s their selling point! Somebody gets paid lots of money to write that sentence, and they earn it all, because that sentence will sell several billion of these things.

I don’t know that I agree with the “magic” component rinich mentions several times in this post. Delight comes from recognition, and recognition is a fleeting feeling. But I do agree that the price point is absolutely the most compelling selling point of the Apple Tablet*. It’s cheaper than an iPhone and works, and is friendly, out of the box. That’s amazing. The Latitude XT2 costs $2k. Apple is marketing this for the common man, and the prices match up with the intended consumer audience.

*I’m just ignoring the whole ‘iPad’ moniker. Terrible.
  1. timnolan reblogged this from fingerskneesandtoes
  2. thisisdaniel reblogged this from superamit and added:
    rinich (by way of superamit and stammy):
  3. fingerskneesandtoes reblogged this from rickwebb
  4. rickwebb reblogged this from heyitsnoah and added:
    I’d reconcile these two sentiments by saying “Advertising is more than the creative concept and what works for me.”
  5. alottacash reblogged this from internerd
  6. alexcharlie reblogged this from
  7. bacho reblogged this from internerd
  8. joshuakaufman reblogged this from timoni
  9. julianstahnke reblogged this from edouardbriere and added:
    Because device and price rhyme, and the way it wrapped in my feed reader, I read this as a poem and have trouble taking...
  10. derekvds reblogged this from
  11. wowrau reblogged this from 7knotwind
  12. kelleypettus reblogged this from internerd and added:
    I would rather have magic.
  13. timoni reblogged this from superamit and added:
    superamit, stammy, rinich:...I don’t know that I agree with the “magic” component rinich...
  14. ruhroh reblogged this from
  15. buschkamps reblogged this from
  16. thinkfastkiller reblogged this from internerd and added:
    I know you’re all so sick of hearing about the iPad, but personally I agree with this. Not just because I’m an Apple...
  17. jamesgill reblogged this from
  18. heyitsnoah reblogged this from rafer and added:
    superamit:stammy:rinich:...Verizon sold nowhere near as many Droids as iPhones, but the...
  19. rafer reblogged this from superamit
  20. edouardbriere reblogged this from and added:
    exact same thought...keynote today. Jobs...repeated this...
  21. riniton reblogged this from
  22. cosmocatalano reblogged this from internerd and added:
    Know what the difference this dude and Don Draper the writers of Mad Men is? They know better than “Magic Sells”.
  23. jacobpatterson reblogged this from 7knotwind and added:
    This dude is a joke. I stopped taking him seriously when he said Apple is “the most powerful company that’s ever...
  24. 7knotwind reblogged this from internerd
  25. aplaceforfeli reblogged this from internerd
  26. internerd reblogged this from
  27. aodine reblogged this from superamit and added:
    not saying i am going to buy one, but this is for all the haters who bitch about it and then are going to be the first...
  28. taufiq reblogged this from
  29. bruseth reblogged this from
  30. jodimckee reblogged this from lubency
  31. lubency reblogged this from
  32. dancethewayyoufeel reblogged this from
  33. motokko reblogged this from
  34. gaboh reblogged this from
  35. spongefile reblogged this from
  36. tonydaly reblogged this from
  37. cocoy reblogged this from
  38. dvskeching reblogged this from
  39. krist- reblogged this from stammy and added:
    so so so true. this is why i respect apple. as much as i hate them at the same time. because i hate being fooled /...
  40. jeffjewiss reblogged this from stammy
  41. couch reblogged this from and added:
    Rory Marinich nails it:
  42. brentonwalker reblogged this from
  43. vastlife reblogged this from stammy and added:
    This is a very strong way of putting it, but I agree. Apple make things that’ll actually do things! Real things! Instead...
  44. shortone reblogged this from superamit
  45. superamit reblogged this from stammy
  46. stammy reblogged this from
  47. ansonia reblogged this from
  48. chryselephantine reblogged this from and added:
    that’s isn’t evil.
  49. iks reblogged this from
  50. candaceshaw reblogged this from